Marketing Concepts

untainted Airlines and trade Concepts definitive Airlines is the world’s 5th largest airline, Classic Airlines, commands a fleet of more than 375 jets that serve 240 cities with over 2,300 daily flights. In the 25 years since its inception, Classic has liberal to an organization of 32,000 employees, and last year, it earned $10 million on $8.7 billion in sales. Like many another(prenominal) airlines, Classic is savor the effects of the downturn in the economy. In prehistoric years, the members rewards architectural plan has been successful only has recently experienced a 19% minify in the number of members and a 21% decrease of universal fliers in the members who remain. The goal of this melodic theme is to discuss some(prenominal) of the concepts mentioned in the reading material for the week. Those concepts will take production, product, selling, and the trade concept. Production Concept The production concept is the “ appraisal t hat a securely should focus on those products that it could produce well-nigh efficiently and that the debut of a supply of low-cost products would in and of itself create the take for the products (NetMBA, 2009).” This concept does not take into good will the wants and needs of the customer, but instead what will bring in more revenue enhancement to the company. The production concept for Classic Airlines has been their ability to entice popular fliers with their frequent flier political design and threepenny flights. In past years the program had flourished, but since 9/11 the airline has seen a drastic decrease in the number of large number fly and a decrease in the number of frequent fliers overall. The inexpensive flights met the needs to the customers at the time, but since the start of this program other airlines have begun to offer similar options for the members. Product Concept variety show Concept The selling concept beg ins once the product has been established. ! agree the the Marketing definition (Selling, 2009) is when an organization uses...If you want to get a complete essay, order it on our website: OrderCustomPaper.com

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