shoes for moos

SHOES FOR MOOS INC. BY MICHAEL HOMKA MBA 632 STRATEGIC merchandise MANAGEMENT FEBRUARY 3, 2009 Table of Contents strategical Issues and Problems3 record of the Industry3 Organizational Evaluation5 Possible Courses of effect6 Recommended Action7 Breakeven Analysis9 Strategic Issues and Problems Jim Wells, a Canadian attire parentage owner, has developed a particular(prenominal) apparel for overawe, oddly for overawe that required instigate in the cure of displume problems. The space are rattling effective with dairy cattle, as the plaza enable the awe to continue grazing, feeding and producing milk. Jim plans to securities industry these clothe for MOOs and is trying to steady down price, distribution channel, and promotion issues. Jim will rich person to strike how large is the market place, which specific conference he should pursue, why, how and when would farmers bargain this special shoe and what market strategy options are there? Jim has recruited his br some other-in-law and they stick a limited centre of investment capital. Ultimately, Jim must(prenominal) make a yes or no decision. spirit of the Industry, commercialize The industry for footwear being offered to farmers whom had problems with their cow herds out-of-pocket to foot problems was relatively insignificant.

The market currently had ii products visible(prenominal) for handling of foot problems for kine. unrivalled was a half shoe, which seemed to focalise more than on morphologic problems for cows than medical problems. These garment would lots allow infections to turn due to the height of the shoe. These shoes change for $ 21.80 and were advertised by means of direct mail catalogues. The other competition boots were primarily occasiond on horses and were intended for clinical habituate only. These hydrotherapy boots were typical non available to farmers and cost $ 400.00. Overall, the cardinal products were not typically employ for hoof disease, which is common among cows during certain times during the year. Jims idea was to concentrate on this type of shoe, a shoe that would...If you want to get a full essay, order it on our website: Ordercustompaper.com

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