Southwest Airlines: Communicating Success

SOUTHWEST AIRLINES: SUCCESS IS COMMUNICATING SUCCESS Bernard J blessedness January 24, 2011 Southwest Airlines (SWA) is an grammatical case of an employee-empowered organization. The successful enterprise is utilise to its personnel, guests, the environment, and its sh atomic number 18holders. Communication throughout the confederation adheres to the value and Mission of SWA. The success and future growth of the club depends on the culture taught and lived there, which serves as a model for other companies that opt to pursue this dash of management. Historical The confederacy was launched in 1971. It began with quartet planes and never left the state of Texas (cbsnews.com). Of the original employees, there are 12 remaining in the employ of Southwest at this time (Organizational Culture). The company struggled to survive until 1978 when the Airline deregulation Act allowed Southwest to lower its airfares and expand returns beyond the Texas borders to w hich it had been held. Herb Kelleher, former Chairman of the Board as well(p) as one of the original founders (Knol, Jurjan), established the culture and philosophy. His style of managing with an hand door policy, his vision, philosophy, and grass roots style of managing were exigent to the companys success.

The current Chairman of the Board, Gary Kelly, is also dowry as the President and Chief Executive Officer (Soutwest.com). He continues this upstanding and upheld tradition. As of June 30, 2010, SWA is the largest domestic U.S. carrier for passengers. It operates 547 Boeing 737s to 73 destinations. communic ation a positive image to the public, while ! maintaining customer service and efficiency are the most important aspects in his vision. Kelley, an sacred leader, also explains his rationale in decision-making plans. Kelly and other executives leave wholly lunch with new employees just to determine if the expectations are beingness met. The hands-on approach continues. Leadership The hierarchy of Southwest Airlines is three...If you fate to go away a full essay, order it on our website: OrderCustomPaper.com

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