Advertising and Magazines

Advertisers Drives on Magazines Many diverse roles of magazines argon made for various tar hurt audiences. Advertisers intent byword, a magazine that focuses on the drama and wilder side of life and the relys of the male counterpart curiously the Experiencer sheath, as a medium to position their goods and services. In the hold What We Are to Advertisers, James B. Twitchell defines the word Experiencer as a type of consumer- crowd that is enthusiastic, impulsive, and even reckless. This connotates people who atomic number 18 young, satisfied, happy go lucky, and perhaps at the age roll out of 18 to thirty which is the alike age-range precept is rendering to drop dead with. He also mentioned that they are politically and personally uncommitted. This intend that people in this group are unmarried, undereducated, and maybe those whose income number below the degree level. Advertisers motivation this type of consumer-group because the people in it penury the chan ge stuff. large number in the age-range of eighteen to thirty feel the need to expire in the cool society. Maxim uses mens room desires to influence its readers. What are men unendingly interested in? Things like sexual practice, cars, alcohol, sports, and games.

Advertisers, on the some other hand, use and manipulate this situation to their advantage so they goat advertise products to the Experiencer type of men. On the cover of the July 2009 variance of Maxim is the female model Olivia Wilde wearing an almost-see-through type of textile skirt by the contents of the magazine with the word sex in bold and e nlarged letters. This Technique really catch! es most, if not all, mens attention. On the first page of the magazine is an advert of a motor oil brand called Valvoline. It is placed in Maxim because it is directed towards men. Why? Men like Cars and they try to use their cars to attract the ladies which lead back to sex. Another mens desire would be Alcohol. There are quite a hardly a(prenominal) different brands of alcohol in this magazine and most, if...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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