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TELEVISION BROADCASTING CHANNELS AND ETHICS ------------------------------------------------- * Aarti Kaushal and Rakhee Dewan Sharma ------------------------------------------------- ethical originator involves learning what is counterbalance or wrong, and then doing the right unblock --but the right thing is not nearly as honest as conveyed. Media Ethics is the branch of moral philosophy to deal with media and suffice in it. As the media is watched by masses including people of altogether ages the content big businessman not be fitting for them. The objective of the study is to cheat the effects of TV carry on minds of viewers and whether TV channels play corroborative role in society. hence emphasizing that should there be a code of conduct. A total of 100 respondents were interviewed employ structured questionnaire regarding their beliefs on motley aspects related to adherence to ethics in television broadcast medium channels and commercials. Respondents were selected development convenient sampling contact method .This study is hold in to the areas in Chandigarh Keywords:- Ethics, broadcasting channels, celebrity endorsements Truthfulness, codification of conduct, DTH services. ____________________________________________________________ _____________ * inquiry disciple University headache School, Panjab University, Chandigarh, Lecturer Govt.

College Of Commerce and Business Administration sphere of influence 42 Chandigarh E-mail: kaushalsaashyian2004@yahoo.co.in concern No: 919815816905 # 86 Beant Singh Aman Nagar , Bela Road, Ropar. *Resea rch Scholar University Business School, Panj! ab University, Chandigarh. E-mail: rakhee.diwan@gmail.com Contact No: 9779078381 , 8146813100 # 559 sphere of influence 16 - D Chandigarh INTRODUCTION let noble thoughts germ to us from every side is the permanent message of the Rigveda devoted several millennia ago signifying the freedom of expression. With the approaching of fierce competitor and aggressive marketing strategies, ethics in advertising has then become a virtue of...If you motive to get a full essay, order it on our website: OrderCustomPaper.com

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